Facebook not only knows what you did last summer, but also where you went — and is sharing that information with advertisers. The company announced on Tuesday that its Local Awareness ads, which have been in the works since 2012, are now available for all advertisers. Aimed at local businesses, the ad product can be created by entering the business's address, and delineating a radius around the area they'd like to reach. The targeting is based on people who live in the area or were recently ne...
Facebook not only knows what you did last summer, but also where you went — and is sharing that information with advertisers. The company announced on Tuesday that its Local Awareness ads, which have been in the works since 2012, are now available for all advertisers. Aimed at local businesses, the ad product can be created by entering the business's address, and delineating a radius around the area they'd like to reach. The targeting is based on people who live in the area or were recently ne...
Share this Article
Recommended